Femstate Brand Guide
La voz, la promesa y el sistema visual de la marca.
V1_2026 FEMSTATE BRAND GUIDE Femstate empowers women to understand and flow with their natural rhythms through science-backed rituals, intelligent supplementation, and smart technology that adapts to them - creating a life of energy, confidence, and calm. We unite biology, design, and technology to make women’s well-being intuitive and personalized. Femstate transforms daily health into a ritual of self-connection - clear, empowering, and beautifully simple. To become the trusted companion for women’s well-being - present in the moments that shape their lives: their cycles, their energy, their peace. LOGO DESIGN FEMSTATE Brand Guide The logo is inspired by the rhythm of the moon and the spirit of the Greek goddess Selene, known in Roman mythology as Luna. A symbol of feminine power and sacred cycles, Selene carries the moon across the night sky - a reminder that light always returns. The crescent embracing the feminine profile reflects the deep connection between women and the lunar rhythm: intuitive, cyclical, and ever-renewing. The soft, rounded typography mirrors the moon’s perfect sphere. With smooth curves and gentle flow, the wordmark feels whole, balanced, and harmonious. Honoring every phase a woman moves through while reminding her she is always complete. FEMSTATE Brand Guide Women are rhythmic, not broken. (When we support our hormonal rhythm instead of fighting it, everything changes). Cycle-aware, calm, intelligent woman. Clarity, Trust, Confidence. Supports energy, mood, metabolism. Phase Aligned, HR+ mindful supplement system ASSETS. FEMSTATE Brand Guide Phase-aligned supplement system, Science-backed ingredients, HR+ mindful formulation philosophy, Designed for hormonal fluctuations, Cycle and life-stage tailored SKUs, Designed to integrate with future hormone data modeling, Clean, premium packaging, Simple ritual: one scoop per phase Supports energy across cycle, Supports mood fluctuations, Supports metabolism and cognition, Supports PMS and luteal discomfort, Supports menopause transition, Reduces supplement clutter, Provides phase clarity, Aligns supplementation with biology In control, In rhythm, Understood, Calm instead of chaotic, Less reactive, Less self-doubt, Confident in her body, Supported, not corrected, Intelligent about her own biology She becomes A woman who works with her body, A woman who understands her rhythms, A woman who leads with clarity, A woman who does not fear hormonal shifts, A woman who reframes menopause as evolution, A woman who chooses calm over chaos. We are not A “PMS fix” product, A “bloat cure” pill, A “period problem solution”, A one-off hormonal hack, We don’t chase symptoms. We design around rhythm. We do not say “Balance your hormones”, “Regulate your cycle”, “Fix estrogen dominance”, “Replace HRT naturally”, We do not promise medical outcomes. We support physiology. We do not manipulate it. We are not “Menopause is chaos”, “Your hormones are declining”, “Your body is failing”, “You need to fix what’s breaking”, Femstate does not monetize fear. We reframe transition as evolution. We are not TikTok hormone hacks, Viral adaptogen stacks, Overstimulating nootropic cocktails, Shock-and-awe supplement blends. We are structured, intelligent, and sustainable. No chaos formulas. We are not Glittery, Infantilizing, Overly soft, “Girl boss hormones”, Cutesy menstrual branding. We are refined, adult, grounded. We are not 45-ingredient blends, Kitchen-sink formulas, Mega-dose stimulant stacks, “More is better” marketing. We are curated. Intentional. Necessary only. We are not Hormone therapy, Fertility treatment, Oncology protocol, Clinical diagnostic tool (yet). We operate in the wellness support lane. We are not A DTC vitamin startup, A subscription pill company, A single SKU product brand. We are building: A hormone-adaptive wellness system. We are not Anti-estrogen, Anti-HRT, Anti-medical, Anti-doctor. We are pro-intelligence. Pro-awareness. Pro-choice. We are not Crisis-based, Emergency-based, Fix-it-when-it-breaks. We are rhythm-based and proactive. WHAT IT IS WHAT IT NOT Our logo is one of our most valuable brand assets. It represents the union of a modern symbol and a distinctive wordmark, designed to convey femininity, wellness, health, and beauty. We take great pride in our visual identity. To preserve its integrity across all applications, please follow these guidelines carefully to ensure the logo is always used consistently and correctly. THE LOGO THE BRANDMARK THE LOGO THE WORDMARK FEMSTATE Brand Guide LOGO LOCKUPS The Femstate logo is designed with versatility in mind. To ensure a perfect fit across different layouts, two primary configurations have been established: Stacked (Vertical) and Horizontal. this is the primary version of the logo. It is best suited for centered layouts and spaces where the brandmark needs maximum prominence. STACKED LOCKUP LOGO GRID REGISTRATION MARK HEIGHT = 10.3% FEMSTATE Brand Guide SYMBOL WIDTH = 57.8% TOTAL HEIGHT 100% 57.8% 14% 28.2% The Femstate logo is designed with versatility in mind. To ensure a perfect fit across different layouts, two primary configurations have been established: Stacked (Vertical) and Horizontal. this version should be used in narrow spaces, such as website navigation bars, letterheads, or small-scale digital banners, where vertical height is limited. LOGO LOCKUPS HORIZONTAL LOCKUP LOGO GRID FEMSTATE Brand Guide REGISTRATION MARK HEIGHT = 4% TOTAL WIDTH 100% 21.8% 72.8%5.4% The examples on the right showcase the approved color applications of the Femstate logo. Each variation is designed to ensure optimal visibility, consistency, and brand recognition across different backgrounds and media. The color palette balances vitality with emotional support: Symbolizes light, renewal, and life force. It represents the inner radiance and resilience of women to rise and shine, much like the glow of the moon. Provides the balance of femininity and nurturing. It acts as a supportive element that creates a harmonious contrast between strength and softness. In summary: The brand honors the intuitive and powerful essence of women at every stage of life, blending vitality and serenity into one cohesive visual identity. LOGO COLOR OPTIONS FULL COLOR VERSION MONOCHROME POSITIVE VERSION MONOCHROME NEGATIVE VERSION FEMSTATE Brand Guide The exclusion zone protects the clarity and visual impact of the logo by keeping it free from competing elements such as text, imagery, or graphic components. This area defines the minimum safe distance around the logo. Whenever possible, allow for additional breathing room to enhance visibility and preserve brand integrity. The exclusion zone is measured by the height of the letter “a” in the wordmark (represented as X in the diagram). to ensure legibility and visual impact, the logo should not be reproduced smaller than the measurements specified below. Important: depending on the material or printing processes, the minimum size must be validated by the brand personnel. THE EXCLUSION ZONE AND MINIMUM SIZE X X X 1”1” 1.38” MINIMUN SIZE EXCLUSION ZONE FEMSTATE Brand Guide Our core colors are the most direct expression of our brand’s personality. They reflect our values with harmony. The primary palette includes three foundational swatches: Luna Blush- elegant, mythic, and feminine Inner Flame – the power women carry within New Moon Noir – start of the cycle, a space of rest, reset, and unseen potential. For digital applications, use RGB values to ensure vibrancy across screens. For print and physical materials, apply CMYK values to maintain color accuracy in real-world formats. PRIMARY COLOR PALETTE LUNA BLUSH PANTONE 705 HEX FBD9E3 C 0 M 24 Y 5 K 0 R 252 G 219 B 227 INNER FLAME PANTONE 151 HEX FF8300 C 0 M 61 Y 100 K 0 R 255 G 131 B 0 NEW MOON NOIR PANTONE Neutral Black HEX 222222 C 72 M 66 Y 65 K 73 R 34 G 34 B 34 FEMSTATE Brand Guide The secondary colors are designed to activate the brand's "glow up" mode. These tones introduce visual flow and dynamism, providing the flexibility needed to elevate the brand's energy across various creative applications. SECONDARY COLOR PALETTE FEMSTATE Brand Guide SOLAR PEONY PANTONE 1777 #FF6B7A CMYK: 0, 72, 42, 0 COSMIC ORCHID PANTONE 2385 #CE3E9E CMYK: 24, 85, 0, 0 MYSTIC AMETHYST PANTONE 2582 #B14FC5 CMYK: 46, 75, 0, 0 TWILIGHT MIST PANTONE 2655 #8C72C7 CMYK: 53, 58, 0, 0 ETHEREAL TIDE PANTONE 325 #62CBC9 CMYK: 56, 0, 25, 0 MIDNIGHT SERENE PANTONE 285 #106CBE CMYK: 87, 56, 0, 0 GOLDEN HOUR PANTONE 101 #F5E652 CMYK: 6, 2, 84, 0 Hello Hello Hello GOTHAM EXTRA LIGHT / ITALIC GOTHAM LIGHT / ITALIC GOTHAM BOOK / ITALIC HelloGOTHAM MEDIUM / ITALIC Our brand typeface is Gotham, chosen for its modern geometry and approachable clarity. It is available in four weights, from Extra Light to Medium, offering flexibility across headlines, body text, and supporting elements. Gotham Italic may be used sparingly to introduce emphasis or tonal variation. Its use should be intentional and restrained, ensuring it complements the overall voice of the brand without overpowering it. TIPOGRAPHY ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 FEMSTATE Brand Guide Meet our GothamLorem ipsum dlor sit amet, consectetur adipiscing elit. Etiam eu pretium tellus. Proin mauris lacus, scelerisque id libero at, imperdiet placerat lorem. typeface FEMSTATE Brand Guide TRADEMARK & REGISTRATION MARKS The registered trademark (®) or trademark (™) symbols must be applied to the logo in accordance with legal requirements and brand standards. To maintain visual balance, the height of the symbol is determined as a percentage of either the height or width, depending on the specific logo version. Please refer to the 'Logo Lockups' page to determine the correct proportions. FEMSTATE Brand Guide BRAND IN ACTION DIETARY SUPLEMENT THANK YOU! If you encounter any issues while using this guide, are missing brand assets from the official Brand Package, or are unsure whether your communication aligns with the Femstate brand, please reach out to our team. We’re here to help ensure every expression of the brand is clear, consistent, and true to its identity. Karina Rodriguez kardesign@gmail.com Jenniffer Mantilla jennmantilla@gmail.com